Preserve tradition or pave the way for the future? Can I have both, please? At Witty, we are proud to have contributed to the launch of the new website for Armazém dos Linhos, a project that blends tradition and innovation. This initiative, supported by the Porto de Tradição funding programme, reflects the Porto Municipality’s commitment to protecting and valuing commercial initiatives that are an essential part of the city’s cultural, historical, and social identity. For us, it was a privilege to take part in this process, which stands as a testament to how tradition can be preserved while digitally transforming a business.
Armazém dos Linhos is more than just a shop – it is a living symbol of Porto’s textile heritage. Specialising in linen products and Chitas de Alcobaça, this project honours the legacy of a craft deeply rooted in the city’s history. When they approached us, we immediately understood the impact and importance of their mission. Being part of this journey was a unique opportunity to help preserve and promote something so special.
We created a platform that aims to go beyond being just another online store. We worked closely with Armazém dos Linhos to understand what truly mattered: showcasing the beauty and quality of their products while offering customers a simple, intuitive, and engaging shopping experience. The result? A website that combines functionality with aesthetics, enabling these traditional products to reach more people, both in Portugal and abroad.
This project is proof of what we believe at Witty: digital transformation can and should be used to preserve and amplify the best of what we have. We worked to ensure that every detail of the website honoured the history and vision of Armazém dos Linhos, guaranteeing an online presence that lives up to its tradition.